Do you use the word "Velcro" as a verb or a noun?
Well you need to stop.
That's according to the company, who say people are impacting on the integrity of the brand by using the word to describe every other product.
Their website states: "We know. You don't mean to be a serial verber, but we decided to clear a few things up about using the VELCRO® trademark correctly - because we're lawyers and that's what we do.
"When you use "velcro" as a noun or a verb (e.g. velcro shoes), you diminish the importance of our brand and us lawyers would lose our *insert unfastening sound*."
They're so serious about it they've done two things: one, they've changed their official email to dontsayvelcro@velcro.com and two, they've created a music video to address the issue.
Yes you heard right.
Social Media Presenter Aziz Al-Sa'afin wraps up the biggest trends of the day.
Watch the video for the full interview.