Real-life Nazi and Ku Klux Klan sympathisers are lashing out at upcoming game Wolfenstein II: The New Colossus, which celebrates the violent slaughter of their heroes.
Bethesda, the studio behind the game, has marketed the game with slogans such as 'No More Nazis' and 'Make America Nazi-Free Again'.
Critics have responded by calling it "anti-white" and accused it of advocating "white genocide", and not in an ironic way.
The launch trailer for The New Colossus was released this week, proudly tweeted by the official Wolfenstein account with the message: "Watch Nazis drop like flies".
The video features the brutal culling of Hitler's soldiers from an alternate timeline where they won World War II and took over America, along with a Ku Klux Klan member and even features a cameo from the Führer himself.
Along with various other promotional tweets, it has triggered outrage among some social media users, who suggest overcoming the evil of the Third Reich was actually bad.
However, Bethesda is standing by their game.
"Wolfenstein has been a decidedly anti-Nazi series since the first release more than 20 years ago," says spokesperson Pete Hines.
"We aren't going to shy away from what the game is about. We don't feel it's a reach for us to say Nazis are bad and un-American, and we're not worried about being on the right side of history here."
Mr Hines added that it was "pure coincidence" that the game is being released in a year which has seen a rise in violent neo-Nazi rallies in the US which have, arguably, been defended by President Donald Trump.
Wolfenstein II: The New Colossus is released in New Zealand on PlayStation 4, Xbox One and PC on Friday, 27 October.