Heart-throbs David Beckham, Jamie Dornan and Bradley Cooper have apparently unwittingly become the faces of a new Chinese hair gel called 'Cock grease'.
The slogan for the product being flogged with photos of the former footballer and Hollywood A-listers is 'XXXtra hard'.
An "extra, extra and extra strong hold and a pleasant pineapple scent" is promised with the gel.
The Sun reports the product's featured images of Beckham appear to be pulled from his campaign with luxury watch brand Breitling. Fifty Shades of Grey star Dornan's Calvin Klein underwear photoshoot from 2009 is also being used in the promotion.
The hair product can be found on sites such as Takaski, Alibaba and Amazon, retailing from around NZD$3.50 to $25.
It's unclear whether any of the stars have given permission for their faces to endorse the product.
Beckham and his wife Victoria have officially been used to advertise several products over the years, including H&M, Haig Club whisky and Burberry watches.
Newshub.