Kim Kardashian has stoked flames on the internet, by leaving younger sister Kylie Jenner conspicuously absent from the 2017 Kardashian family Christmas card.
Speculation has been rife since September that the youngest Kardashian sister is pregnant, but none of the family has confirmed the rumours.
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At the time, there were rumours of Khloe Kardashian also being pregnant - these were confirmed on December 21.
Due to a refusal by family members to deny the rumours surrounding Jenner, fans thought her pregnancy would be announced during the family's traditional Christmas card reveal.
But this year, the card was revealed in 25 pieces, with Kim Kardashian unveiling a new photo on Instagram each day of December, until Christmas.
Most other members of the family were featured in earlier photos, but Jenner was not, leading fans to believe all would be revealed in the final photo.
Fans waited with baited breath for the reveal on Christmas Day (yesterday NZ time), but when it came, Jenner was conspicuously absent.
Fans were quick to notice and expressed their disappointment with the omission on Twitter.
"I was sitting in my bed waiting to see the bump and this is what we get?" one user commented.
Another called it the biggest disappointment of 2017, while one simply posted a compilation of photos of Kardashian crying.
But some have another theory, believing Jenner is simply hiding behind a tree in the photo.