While some viewers may be happy to only watch the 2010 Adam Sandler comedy Grown Ups once, one Auckland barber has revealed the reason he's seen it on Netflix 331 times this year.
Speaking to Three's The Project, Rizvi Azaad said he's a long-time fan of Adam Sandler and the movie is a comfort to him at the end of the day.
- Social Snapshot: Netflix reveals shocking Kiwi viewing habits
- Australian Netflix viewer watches Madagascar 3 352 times in 2017
"It's kind of like my comfort movie, and I enjoy Adam Sandler and the Happy Madison team," he said. "They have great humour."
Thankfully for his girlfriend, Mr Azaad doesn't only watch Grown Ups, he simply likes to end the day on a happy note.
"I do watch other movies, but I would finish off the night with Grown Ups."
Watch the video for the full The Project interview.