Piers Morgan has lashed out at supermodel Emily Ratajkowski, saying she should cover up more and get "a proper job".
The British broadcaster, who has a history of saying controversial things about how women dress themselves, made the comments over Ratajkowski's recent LOVE Magazine shoot.
- Piers Morgan labels dating expert a 'dick' on live TV
- Opinion: Dear Piers Morgan, stop being an argumentative old man
- Piers Morgan attacks Ariana Grande for leaving UK after Manchester attack
She made headlines with the video and photo, which features her wearing lace lingerie and stilletto hells while writhing around in spagehetti.
Ratajkowski called the shoot "empowering" in a post on LOVE's Instagram account.
"The way I dress, act, flirt, dance, have sex - those are my decisions and they shouldn't be impacted by men," she said.
"Being sexy is fun and I like it. I should never have to apologise for that. My life is on my terms and if I feel like putting on sexy underwear, it's for me. Personal choice is the core ideal in my concept of feminism."
Morgan, 52, has responded by calling Ratajkowski a "global bimbo" on his UK breakfast television show, Good Morning Britian.
"She's posted something on Instagram about how what we are watching now is unbelievably empowering to feminists," he said.
"For goodness sake - get some clothes on and get yourself a proper job."
His co-host, Susanna Reid, told viewers Morgan had a "personal vendetta" against the model before he continued his attack on Twitter.
Responding to someone who came to Ratajkowski's defence on Twitter, he said: "Yes, what a wonderful testament to feminist empowerment! Here's how to get on in life girls: strip off & writhe in pasta, then complain about men 'objectifying' you... "
Social media was split over his comments, which sparked a debate over whether the shoot was a form of female empowerment or not.
Morgan has previously come under fire for criticising Ariana Grande after she left the country, following the suicide bombing at her concert in May which killed 22 people.
He has also criticised Kim Kardashian for the size of her bottom and taking topless selfies, among other controversies.