Plus-size tights ad slammed for using thin models

Instead of using plus-size models, thin women were shown stretching the tights over their entire bodies.
Instead of plus-size models, thin women were shown stretching the tights over their entire bodies. Photo credit: Wish.com

An online retailer has been criticised for using standard-size models to advertise plus-size tights.

Wish.com sells a variety of clothing, including "Plus Size Ultra Elastic Tights Stockings Women Sexy Shaping Pantyhose Socks". The tights, which come in nude or black, are clearly intended to fit those with larger bodies, although they appear to only come in one size.

Rather than using models that would fit the tights, Wish.com used photographs of thin models stretching the tights over their entire bodies.

In one photo a model is shown with the lower half of her body crammed into one leg of the tights. In another, the model pulls the tights up to her nose, demonstrating how big they are on her.

The photos have been called "offensive" to plus-size women.
The photos have been called "offensive" to plus-size women. Photo credit: Wish.com

Wish.com has been slammed for the photos, with Teen Vogue accusing the retailer of "mocking and shaming plus-size shoppers".

"The product is intended for plus-size customers, but is still being advertised by centring thin bodies, which 'others' plus-size bodies and sends the message that thin bodies are 'normal'," wrote Evelyn Wang.

Metro.co.uk called the photos "offensive".

"It's almost as if the advertisement is saying: 'Hey, look how big these tights are!' and not: 'These tights are perfect for plus-size women,'" wrote Hattie Gladwell.

Newshub.

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