Radio survey results best ever for MediaWorks overall listenership

The latest survey results show MediaWorks Radio has grown its total listeners across New Zealand again and Mai FM continues to be Auckland's most popular morning radio station.

According to Thursday's GfK Total New Zealand Commercial Radio Survey results, MediaWorks reached 2,316,800 people nationwide across its nine radio brands, an increase of 54,700 since the start of the year.

Leon Wratt, MediaWorks Radio's group content director for music, says there are more people than ever before listening to MediaWorks stations.

"We did great. We grew listeners again and our share really grew strongly," he says.

"Mai was incredibly strong in Auckland - it's great to beat Mike Hosking for total listeners, again. That's always a bonus."

Mai FM has enjoyed a share increase to 9.2 percent in Auckland and a total listenership of 228,800 people across the city. It's retained its top spot in breakfast radio with 140,400 people tuning in to Nickson, Nate and Lily each morning - 4100 more than Newstalk ZB and more than 46,200 ahead of the nearest music station.

Although Mr Wratt says MediaWorks probably gained listeners as rival conglomerate NZME lost them, he says overall, Newstalk ZB continues to show strength.

"It was a solid performance for ZB, that will be the result NZME will be talking about."

MediaWorks, which owns Newshub, has all four of the top brands in the 25-54 demographic - The Rock, More FM, The Breeze and The Sound.

The only disappointing result for MediaWorks Radio was The Edge, says Mr Wratt.

"There's been a lot of disruption, with Jay-Jay Harvey not being on air for quite a long period of that survey. That seems to have disrupted the audience a bit.

"They've got a challenge next year, the new line-up of Dom, Meg & Randell's Breakfast show who will be trying to grow that audience again."

More FM had another strong result as the number two music station nationally and again took the top spot in Christchurch. Si & Gary had an amazing result in Tauranga, moving More FM to the number two music station at breakfast in their first year in the market.

More FM Wellington also saw an increase with the Polly & Grant breakfast show extending its strong debut audience to a 7.5 percent share.

George FM recorded a strong performance in major markets while The Sound is the preferred station in Dunedin and recorded increases in multiple key markets; Auckland, Tauranga, Taranaki, Manawatu and Southland.

The Rock remained consistent in the fourth quarter, celebrating its best result in the Auckland market in two years. The station's Morning Rumble, hosted by Rog, Bryce and Mulls, is the number one breakfast show in the country in the key 25-54 demographic.

The full GfK Total New Zealand Commercial Radio Survey can be read on its official website.