Hip-hop is more popular than rock for the first time ever

Kendrick Lamar at Coachella, 2017.
Kendrick Lamar at Coachella, 2017. Photo credit: Getty

Hip-hop was the most dominant genre of music last year, leaving rock trailing behind for the first time ever.

Seven of the top 10 most popular albums of 2017 were of the R&B/hip-hop genre, including albums from Drake, Kendrick Lamar, Eminem, Khalid and The Weeknd.

Taylor Swift and Ed Sheeran were featured in the top 10 most consumed albums, according to market researcher Nielsen's report on US music sales for 2017.  

Nielsen said the surge in popularity of R&B/hip-hop is largely due to a 72 percent increase in on-demand audio streaming, which favours the genre.  

The soundtrack to Disney blockbuster Moana also made the top 10 most consumed albums.

The best-performing rock artist for the year was Metallica, it was joined by the Beatles, Imagine Dragons, Linkin Park and Twenty One Pilots in the top five.

The most consumed digital song for the year was Luis Fonsi, Daddy Yankee and Justin Bieber's Despacito.

Newshub.