Kendall Jenner fur look sparks furious fan backlash

Kendall jenner wearing a fur coat
The Dsqaured2 fur coat she wore on the runway has sparked controversy. Photo credit: Instagram

With her family's famously fraught fur history, you would have thought Kendall Jenner might have known better.

But the 22-year-old model and reality television star was photographed sporting a huge fur coat on the runway for the Dsquared2 show on Sunday (local time).

The luxe fashion brand has a large selection of real fur items. On the website racoon fur hats, 50 percent goatskin + 50 percent fox fur snow boots, as well as coyote fur kid's jackets are for sale.

Photos of Jenner's runway garb have sparked an online debate, with fans begging Kendall not to endorse real fur.

One fan begged "pls don't wear fur" alongside a string of unhappy, crying faces.

Another fan said: "There is @KendallJenner adding more fuel to the fire in this case real fur. It seems the designers are using the less popular #milanfashionweek."

The family has gotten in trouble for their love of worn the controversial fashion accessory before. Last year Pamela Anderson penned an open letter to Jenner's sister Kim Kardashian begging her to stop wearing fur.

Even Khloe Kardashian, who posed nude for PETA, has been photographed wearing a white fur coat.  "Mixtape dropping in 2018," she captioned a group photo in 2017.