Outspoken British broadcaster Piers Morgan has launched a stinging attack on Kim Kardashian-West after she posted a series of racy photos of herself to Twitter.
The semi-nude polaroids of the reality TV star, who just became a mother for the third time, were captured by photographer Marcus Hyde.
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In two of them, her breasts are exposed and her nipples barely blurred out, while in others she is posing provocatively on a bed and at the beach.
Morgan, who has a history of verbally attacking famous women who pose for sexy images and identify as feminist, took aim at Kardashian-West over her latest pics.
He urged her to "put them away, for goodness sake", and to consider the "millions of impressionable young women on social media" before "constantly flashing [her] breasts".
Morgan described the wife of rapper Kanye West as "ridiculous" and said he would continue to call her out as long as she posted erotic images of herself.
In a rant on Good Morning Britain, the breakfast TV show he hosts for England's ITV, Morgan said it was clear with Kardashian-West that "some things never change".
"Time should be up for Miss Kardashian," he said, referencing the widespread movement against sexual harassment that has burgeoned in the wake of the Harvey Weinstein scandal.
"I don't know what she adds to the movement, really. The only thing moving is her breasts.
"When you become a mother again, things don't change. You've become a mother again, you're in your mid to late 30s, it's your third child. 'I know what I'll do, I'll put a big topless photo of myself on social media.'
"We've covered them up, she's basically got them and gone, 'look at me, me too'."
Kardashian-West has not yet responded to Morgan's criticisms.