New Purge movie teased with Donald Trump hat

  • 31/01/2018
The First Purge poster features #MAGA style hat.
Photo credit: Universal Pictures

A teaser poster for upcoming film The First Purge is modelled on the iconic Make America Great Again campaign caps worn by Donald Trump fans.

The film is the third sequel to 2013's The Purge, but not the first to capitalise on the Trump phenomenon with its marketing.

In 2016, The Purge: Election Year used the tagline 'Keep America Great' - clearly riffing on  Trump's 'Make America Great Again' slogan, which spawned the hashtag #MAGA.

Ironically, in an interview with The Washington Post released after The Purge: Election Year, Trump said his 2020 election slogan would be 'Keep America Great!'.

The Purge films present a dystopian future for the United States, in which an annual 'purge' takes place - a 12-hour period during which any crime, including murder, is legal.

They've attracted a cult following and grossed more than US$319 million globally, from a combined budget of US$22 million.

The First Purge is set for release in the US on July 4, the day the nation celebrates its independence from Britain.

It's set to be a prequel that explains the creation of the original purge.

"To push the crime rate below one percent for the rest of the year, the New Founding Fathers of America (NFFA) test a sociological theory that vents aggression for one night in one isolated community," reads the official synopsis.

"But when the violence of oppressors meets the rage of the marginalised, the contagion will explode from the trial-city borders and spread across the nation."

A trailer has not yet been released.