A German actress is starting a campaign - called #nobodysdoll - to ditch heels and dresses on the red carpet in favour of more comfortable clothes.
As awards season approaches, actor Anna Brüggemann is speaking up about how women suffer when they squeeze themselves into tight dresses to impress "the patriarchal gaze".
"Women are expected to squeeze into tight-fitting, low-cut dresses and totter on impossible heels in order to serve the gaze of those who'll judge whether they are marketable or not," she told the Guardian ahead of the Berlinale film festival.
Ms Brüggemann says she wants everyone on the red carpet to feel comfortable no matter what they wear, whether it's a dress or a T-shirt and sneakers.
But the response to her campaign has been mixed. She says there are some supporters while other people feel too nervous to change things.
She's also been criticized for being too judgemental.
"Some said they were wary of being labelled as awkward by directors and producers, while others resented the idea I was trying to say they are like dolls just because they enjoy dressing up," Ms BrÃ¼ggemann told the Guardian.
Berlinale film festival director Dieter Kosslick said that attendees at the festival were encouraged to wear whatever they wanted.