Justin Timberlake is set to feature a hologram of the late Prince in his Super Bowl halftime show.
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According to TMZ, Timberlake intends to honour the artist in his hometown of Minneapolis, Minnesota, where the game is being played.
This comes despite Prince's outspoken hatred of virtual reality.
When asked in 1998 if he would ever play alongside a hologram of a late musician, he called the concept "demonic".
"That's the most demonic thing imaginable. Everything is as it is, and it should be. If I was meant to jam with Duke Ellington, we would have lived in the same age.
"That whole virtual reality thing...it really is demonic. And I am not a demon.
"What they did with that Beatles song, manipulating John Lennon's voice to have him singing from across the grave... that'll never happen to me. To prevent that kind of thing from happening is another reason why I want artistic control."
Prince's former drummer tweeted that Prince told her not to allow holograms of him.
In August, Prince's sister Tyka Nelson discussed the idea of reviving Prince as a hologram in an interview with iNews.
"A hologram could be done as long as it is of excellent quality. It would have to allow the fans to experience Prince in the way he allowed us to experience his music."
Justin Timberlake and Prince have traded quips in the past.
In an interview, Prince was asked what he thought about Justin Timberlake claiming to have brought 'Sexyback'. He simply said, "sexy never left".
Timberlake is then thought to have dissed Prince in a verse on his 2007 track 'Give It To Me', singing "don't hate on me just because you didn't come up with it."
He recently held the release party for his new album, Man of the Woods, in Prince's Paisley Park estate.