The trailer for Amy Schumer's new movie I Feel Pretty dropped on The Ellen Show on Thursday (local time) and the internet has had very strong wave of reaction, predominantly negative.
In the trailer, Schumer's character gets a head injury during a spin class and suddenly sees herself as incredibly beautiful, even believing her friends won't recognise her.
That opens up a whole new wave of confidence in her, as she goes through life as a newly 'beautiful woman'. Schumer's character "wants to be pretty and feel the parts of life that open up to you, when you're gorgeous", Schumer said in an interview with Ellen.
The comedy clearly dips into the themes of female body image, media representation etc.
But for many angry Twitter users, herein the problem lies.
Much of the anger seems to stem from Schumer, a strong advocate of body positivity and self-love, creating comedy around a woman needing an injury to think she's attractive.
Viewers are clearly supposed to find it funny that Schumer might be attractive, when she doesn't fit a conventional Hollywood ideal.
Kiwi comedienne Rose Matafeo pointed out the gender imbalance in the comedy.
"In light of Amy Schumer's new film, all male-led comedy movies of the 2000s must add a prologue of the lead character hitting their head and gaining confidence to account for the fact that they are ugly (see: Will Ferrell, Jack Black, Vince Vaughan etc)," she wrote on Saurday.
Another Twitter user wrote sarcastically: "Man, Amy Schumer's new movie where being fat and confident in your body is a joke and assuring women that if they're skinny they have nothing to be self-conscious about is super empowering and body positive."
Others found strong issue with Schumer being the one making a joke out of being 'unattractive'.
Melissa McEwan reacted by writing: "As a woman who is actually fat, I have been routinely accused of being mentally ill or, yes, having injured my brain by people (almost always men), who don't believe I should have the self-confidence I do have. This isn't funny."
She went on to call the film a "mockery" of what is, for some, a lived experience.
Comedienne Sofie Hagen wrote had issue with the jokes coming from a "blonde, white, able-bodied, femme and thin" woman.
"She IS society's beauty ideal. So they give her a ponytail and remove her make-up and suddenly she's ugly? Why not just give her glasses or a fatsuit? What is wrong with this world?"
But not all reactions have been negative. Rachel Wasworth, for example, is very excited to see the movie.