It's that time again.
From the political statements and popular culture commentary, to the entertainment and costume malfunctions.
No, this isn't the Oscars - it's the Super Bowl.
While the specacle captivates 100 million people, what do you actually care about seeing - the sport or the entertainment?
Social media presenter Aziz Al-Sa'afin wraps up the biggest online trends of the day.
Watch the video.