Two British YouTubers have attracted a crowd for a boxing fight that's bigger than anything else the sport has delivered in nearly a year.
While not many actual boxing fans will know who they are, vloggers KSI and Joe Weller have a combined 22 million subscribers between them - a fanbase that saw them attract the largest domestic audience for a boxing fight since world champion Anthony Joshua fought Wladimir Klitschko in April 2017.
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The fight, which was announced in October last year, had 1.6 million live British viewers - a number that surpassed those who tuned into the Wimbledon and FA Cup final broadcasts. More than 20 million people are expected to watch the bout delayed.
KSI took the fight out in three rounds over his much shorter opponent, though it's unlikely either of them cared too much - the pair both stood to win thousands of pounds from the bout.
The 8000 ticket sales for seats at the London venue were alone worth £528,000 ($1 million), while they both streamed the fight on their respective YouTube channels. More than £100,000 ($193,000) of bets were made on the bout.
After the fight KSI called out polarising YouTuber Logan Paul for another bout. Paul recently made headlines for controversially filming a dead body hanging in a forest in Japan.
His brother Jake has since responded by offering him US$50,000 ($69,000) to fight their father.