Rap star 50 Cent isn't letting the prospect of death get in the way of his bitter feud with fellow hip-hop artist Rick Ross.
Ross is reportedly in a critical condition in hospital after collapsing in his Miami home on Friday (local time), with police reports suggesting he was "slobbing out the mouth" and "breathing heavy".
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But while many from the hip-hop industry have been sending thoughts and prayers - including the likes of Missy Elliot, Snoop Dogg and French Montana - 50 Cent was far less sympathetic.
The 42-year-old took to Instagram to post a screenshot from the film Rocky IV, which many perceived to have been laced with a deeper meaning.
The screenshot was taken from a scene in which Ivan Drago stands over opponent Apollo Creed as he lays on the floor dying.
While glaring at him emotionlessly, Drago delivers a brutally insensitive line: "If he dies, he dies."
50 Cent has been heavily criticised for the social media post, but as yet, he has delivered no response.