Taylor Swift's new music video has only been out for a day and already it's causing controversy.
Fans were quick in taking to Twitter to note the similarities between the Swift's latest video for 'Delicate' and a Spike Jonze-directed 2016 advert for Kenzo World perfume, featuring The Leftovers actress Margaret Qualley.
In each video, Qualley and Swift pull silly faces and dance behind unsuspecting people at a formal event.
Following Swift's video debut at the 2018 iHeartRadio Music Awards on Monday (NZ time), screenshots comparing its similarities with the Kenzo ad began circulating on social media.
It's not the first time Swift has come under fire for alleged plagiarism. Her video for the first single off her new album 'Look What You Made Me Do' was accused of ripping off multiple music videos of Beyonce. The videos for both 'Delicate' and 'Look What You Made Me Do' were directed by Joseph Kahn.
'Delicate' has garnered over 14 million views in a day.
Swift is currently preparing her stadium tour before it launches on May 8. She'll be performing in New Zealand in October.