A Spanish woman has died after undergoing a repeated bee sting therapy actress Gwyneth Paltrow has touted on her Goop website.
Paltrow recommended the therapy as part of an article on the 'Importance of Honey and Bee Pollen' and spoke about her experience with the treatment during a 2016 New York Times interview.
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"I've been stung by bees. It's a thousands of years old treatment called apitherapy," the Iron Man star told the newspaper. "People use it to get rid of inflammation and scarring. It's actually pretty incredible if you research it. But, man, it's painful."
Now a 55-year-old Spanish woman has fallen victim to the alternative treatment, dying of multiple organ failure after experiencing an anaphylactic episode.
The San Francisco Gate reports she had been using the treatment, in which live bees sting the patient, once a month for two years to treat stress and muscle tightness.
Immediately after receiving a live bee sting in one session, the woman's breathing became laboured and she suddenly lost consciousness, according to a medical journal report published recently. Although she stabilised en route to the hospital, she died several weeks later of multiple organ failure.
The report claims this "is the first reported case of death by bee venom apitherapy".