A slew of celebrities have unfollowed and spoken out against Kanye West following his bizarre Twitter tirade praising Donald Trump.
West published dozens of tweets on Thursday morning (NZ time) on a number of varied topics, including his love of Trump.
"You don't have to agree with Trump, but the mob can't make me not love him," said West.
"We are both dragon energy. He is my brother."
A myriad of celebrities, including former friends of the 'Gold Digger' rapper have unfollowed him on Twitter, including Harry Styles, Kendrick Lamar, Rihanna, John Legend and Chrissy Teigen.
Perhaps most shockingly, members of West's wife Kim Kardashian's family unfollowed him on Twitter, including Kylie Jenner and Khloe and Kourtney Kardashian.
The rapper reportedly lost 9 million followers in 10 minutes.
Stephen Colbert addressed the series of tweets in a new clip for The Late Late Show.
After quoting West's tweet where he said "we have the right to independent thought", Colbert quipped: "I independently think that Kanye has lost his mind."
"Brother to brother, I just want to say - put the phone down," the comedian pleaded.
Actor and rapper Ice T wrote a succinct summary of his feelings, saying he was "done" with the rapper.
Close friend John Legend wrote a series of tweets which did not directly mention West, but appear to be calling him out.
Legend concluded with: "The defining trait of Trump's campaign and political profile was his embrace of white supremacy.
"He made it clear every time he spoke. Some serious cognitive dissonance to ignore that for the others you might find appealing."
Fellow musician Chance the Rapper however, tweeted his support of West.