Jacinda Ardern and comedian Rhys Darby have joined forces to create a hilarious video questioning why New Zealand is being left off world maps.
Darby posted a link to the four-minute video on Facebook, which features himself and the Prime Minister, explaining there's a "big conspiracy going on".
"We need to prove that New Zealand is missing from world maps so I can update New Zealand's fearless leader @jacindaardern.
"Help us #getNZonthemap."
The video is a Tourism NZ campaign.
The video begins with Darby getting an anonymous tip-off saying the country is disappearing from maps, which to his horror, is confirmed by a quick Google search.
"New Zealand, where the bloody hell are ya?" Darby ponders, theorising that Australia could be stealing our tourists or England trying to sabotage the All Blacks.
After calling Ardern and outlining his findings - she agrees.
"Look Rhys, you could be on to something," she says.
"But we're going to need some help."
New Zealand is, in fact, notably absent on many world maps around the world. Board game Risk, Vancouver International Village, Starbucks and Ikea are all labelled guilty in the video.
Other culprits include the British Museum in London, New York's Central Park Zoo, stock photos on Getty and extended footage from Star Trek: First Contact. An entire website, worldmapswithout.nz, has even been launched where globetrotting Kiwis can report maps which forget about us.
Tourism NZ is pushing the video to visitor markets such as the United States, United Kingdom and Australia.
"As a world-class destination, it's unfathomable that New Zealand is left off world maps," Tourism New Zealand Chief Executive Stephen England-Hall said.
"New Zealand is bigger than the United Kingdom. We're over two-thirds the size of Japan and Germany. We have a lake the size of Singapore, a mountain range larger than the European Alps, and more coastline than California."