Morgan Freeman could be about to lose a major role - as the voice of public transport in Vancouver.
In a damning report by CNN on Thursday (local time), eight women accused the 80-year-old actor of sexual harassment or misconduct.
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The Canadian city's transport network Translink has since announced it will halt its planned partnership with Freeman, who had agreed to lend his famous voice to a series of announcements to be played at stations and on some routes of Vancouver's buses, trains and ferries.
The voice announcements were part of a campaign with VISA Canada, and would have included audio clips of Freeman reminding commuters to be tidy and not to smoke on public transport, as well as advertising new card payment options.
In a statement, Translink announced they would be suspending the campaign.
"In light of information we've learned through news stories on May 24, 2018, of serious allegations against actor Morgan Freeman, TransLink has decided to pause his voice announcements as part of a VISA ad campaign on the transit system.
"We will be reaching out to VISA to discuss further."
After the announcement, a Canadian reporter suggested comedian and Vancouver native Seth Rogen as Freeman's replacement - and the man himself seemed keen on the job.
Translink appeared to approve of the idea, asking Rogen to message the company privately to discuss the idea. A councillor from Toronto also chipped in, telling Rogen he'd be welcome to voice his city's transport network as well.
Others on Twitter suggested Deadpool star Ryan Reynolds, another Vancouverite, as another potential replacement.
Freeman has denied that he harassed women, saying in a statement that he would often "joke with and compliment women" to put them at ease.
"Clearly I was not always coming across the way I intended."