The New Yorker's film critic Anthony Lane has come under fire on social media after writing a review of The Incredibles 2 some readers are blasting as "creepy" and "pervy".
In Lane's critique of the PG-rated film, he warns movie-goers they might hear "a shifty sound, as of parents squirming awkwardly beside their enraptured offspring."
"And why, kids?" he continues, "Because Mommy just leaned over to Daddy and whispered, 'Is it just me, or does Mrs. Incredible kind of look like Anastasia in Fifty Shades of Grey?'
"'You know, the girl in the Red Room, with the whips and all?'"
Lane then goes on to imply he had sexual thoughts while watching the movie with his wife and children.
"Daddy just rested his cooling soda firmly in his lap and, like Mr. Incredible, tried very hard to think of algebra," he writes.
"As for how Daddy will react later on, during the scene in which Helen and the husky-voiced Evelyn unwind and simply talk, woman to woman, I hate to think, but watch out for flying popcorn."
Twitter user Amanda Wong was outraged by Lane's take on the children's movie, posting a photo the offending paragraph with the caption: "Holy crap, WHAT is with The New Yorker's review of The Incredibles 2? Gross."
Her tweet has been liked more than 6000 times at the time of publish, with plenty of commenters chiming in to share her disgust.
"Jesus, you're pretty sexually repressed if you're getting off on a kids cartoon," wrote another.
Some had a more extreme reaction: "That guy shouldn't be allowed on the internet...Or near any schools," said one user.
Many thought the magazine was to blame for publishing the piece.
"I guess they'll let any creep write editorials at The New Yorker now," one comment read.
"How did that make it past the editors?" said another.
The New Yorker has yet to respond to the backlash.