A fashion designer has deleted a "tone-deaf" tweet he made in remembrance of Kate Spade.
Spade, a prominent fashion designer, was found dead in her New York apartment on Tuesday morning (local time).
The 55-year-old, whose full name is Katherine Brosnahan, was best known for her accessory line, but also designed clothing, shoes and jewellery.
Kenneth Cole, primarily known for his shoe label, made the tweet apparently intending to memorialise Ms Spade - but instead drew widespread derision from other Twitter users.
"I believed that I could, so I did'. She alone didn't change the handbag world but she was an inspiring accessory. #KateSpade #RIP," the tweet read.
Twitter users furiously responded to Cole's tweet, labelling him "delusional", "narcissistic" and an accessory himself.
Mr Cole later deleted his tweet and posted a more sympathetic one, but for many the damage was already done.
"Nice backpedaling. Your original tweet sounded like jealousy to me. You haven't been relevant since the 90s," one person said.
"Your first tweet was vile," another wrote.
Cole has not yet addressed what he wrote in the original tweet.