A GoFundMe fundraising account has been created, urging fans to donate money to help Kylie Jenner go from multi-millionaire to billionaire.
Earlier this week, Forbes published an interview with the reality TV star and make-up mogul after she was named on their 2018 list of America's Richest Self-Made Women.
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With a net worth of over US$900 million, she's just shy of becoming the youngest ever 'self-made' billionaire, a title currently held by Facebook creator Mark Zuckerberg.
Now, a popular Instagram comedian who goes by the user name 'The Fat Jewish' has started crowd-funding online to get the 20-year-old star to billionaire status.
"I don't want to live in a world where Kylie Jenner doesn't have a billion dollars," he wrote to his 10.5 million followers - before switiching to all-caps.
"WE MUST RAISE 100 MILLION DOLLARS TO HELP HER GET TO A BILLION, PLEASE SPREAD THE WORD, THIS IS EXTREMELY IMPORTANT."
The Fat Jewish is infamous for his controversial sense of humor, but many social media users aren't seeing the funny side.
"Anyone who donates... HOPE YOU DIE!" one Instagram commenter wrote.
"Why don't you help someone who actually needs the money? I know, crazy idea," said another.
At the time of writing, the campaign is trending, but has raised just US$88 of its US$100 million goal.
Jenner has yet to respond to the campaign.