OPINION: Eminem has surprised everyone by dropping new album Kamikaze on Friday night (local time) and its - unsuprisingly - controversial.
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The 13 track album has been released through Aftermath Records and is his first release since the not so well received 2017 Revival LP.
On Kamikaze he comes for new generation hip hop, calling out rappers Lil' Yachty, Lil Pump and Lil Xan and says they are imitating Lil Wayne.
He's also still mad about the reaction to his Revival LP and on the track 'Normal' he says people slept on it.
"If you're looking to get a porterhouse you better go get Revival / but y'all acting like I tried to serve you a slider / Maybe the vocals should have been auto-tuned, then you would have bought it."
Not to stray too far from his usual lyrical consistency, Mathers' still throws in some casual homophobia, referring to Tyler, The Creator on the track 'Fall'.
"Tyler create nothing... see why you call yourself a f*****, bitch."
Although the word is muted on the track, it begs the question, why imply it at all?
'Fall' also features Bon Iver's Justin Vernon, who has since come out and said he was not in the studio for the track and does not condone the message.
He's also ripped off the cover of classic rap album Licensed to Ill by the Beastie Boys.
He doesn't stop with rappers; on 'The Ringer' he calls President Donald Trump, Agent Orange and says he is too scared to respond to the rapper's previous criticism of him.
The album seems to come as some kind of official response to all his haters and an attempt to become viral and relevant.
He's good when he's angry but if anyone will respond to him is debatable, however, as he says on his opening track, "Revenge is the best medicine."