'Hashtag vote for Key' - Max Key re-ups bid for PM

Max Key, son of former Prime Minister Sir John, has started his run for Prime Minister in 2044 early while helping feed children from deprived communities.

The 23-year-old aspiring DJ and vlogger was helping pack lunches for hungry children during a charity event and used the opportunity to remind the public of his political intentions.

The social enterprise company Eat My Lunch delivers free lunches to thousands of children each day who otherwise would have gone without.

It held an event on Friday to celebrate making its millionth free lunch, and invited Kiwi celebrities including Key, Suzy Cato and Joseph Parker to help out.

The AM Show social media presenter Aziz Al-Sa'afin caught up with Key, who announced he was happy to be making a difference.

"I think it's a very good cause, it's nice to give back and it's a cause I'm passionate about," the internet personality said.

"I want to make sure the kids at school eat their lunch. Food is brain energy."

Key's job was to put sandwiches in the bags before passing them on. He said there were "no rips yet" but it was "early days".

"I'm probably adding the least value here," he told Al-Sa'afin.

And he finished with a powerful message for potential voters by reiterating his plan to run for Prime Minister in 2044, putting a second Key in power.

"2044. Hashtag vote for Key," he said. "Big shout out to the old man."

His efforts drew attention from The AM Show host Duncan Garner and Mark Richardson.

"He could be a politician in the making," Garner joked. "I bet he's not."

"It was a shame John didn't take him to the UN General Assembly, wasn't it?" Richardson asked.

Newshub.