Kim Kardashian has shocked fans by revealing she doesn't enjoy having a "big butt", even claiming it even makes her cry every day.
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In a recent episode of Keeping Up With The Kardashians, Kourtney made a rather unsubtle observation about her little sister's beloved behind.
"Kim, when you sit down your butt looks so huge," Kourtney said.
When she was admonished by her momager Kris Jenner for the "not very nice" remark, Kourtney defended her position on the matter.
"She likes having a big butt, I'm not saying anything offensive," she replied.
As it turns out, despite utilising the image of her derriere for a raft of merchandise - including an actual raft (okay, a butt-shaped pool lilo) - Kim says it actually causes her great distress.
"No I don't!" she told Kourtney.
"I cry about it on the daily."
The revelation will come as a surprise to many; this is, after all, the very same body part that infamously 'broke the internet' when it appeared on the cover of Paper magazine.
Since then, Kim has frequently exercised self-love and body positivity on her Instagram feed, with what sometimes appears to be extra emphasis on the area in question.
Back in 2011, the reality TV star even had her bottom x-rayed on camera in order to silence rumours about its authenticity.