Radio survey results: More FM drive show gains more than 21,000 listeners

The third radio survey results of 2018 show that More FM remains New Zealand's number one music station.

According to Thursday's GfK Total New Zealand Commercial Radio Survey results, the MediaWorks station held an 8.8 percent share and increased its overall listenership by 20,300 to reach 586,700 listeners nationwide.

Leon Wratt, MediaWorks Radio's group content director for music, says More FM's result is "terrific".

"The show with Jason Gunn and Jay-Jay Feeney did really well. It went to number one during the last survey, but it went even further ahead this time round," he says.

"It's always good when you make a change-up to see that it's well-received by the audience. More FM had a number of great successes around the country, it's really strong and in a good sweet spot at the moment."

More FM's drive team of Jase and Jay-Jay have delivered the highest share across all MediaWorks stations with 9.2 percent, also gaining 21,800 listeners.

Mr Wratt says the total overall radio listenership was stable and that market shares were generally very similar to the last survey period.

"It was a relatively business-as-usual book, I suppose," he says.

"There were ups and downs on a few stations, but mostly it was pretty consistent."

Mr Wratt says MediaWorks' rival network NZME will also be happy with the survey results.

"NZME will be pleased to see Coast get some market share back and Newstalk ZB was pretty consistent, that's a strong station," he says.

RadioLIVE has increased its national audience by 3300 listeners during the survey period to hit a total of 220,900.

In recent years there has been a lot of growth in hip-hop and R&B stations around New Zealand, and Mr Wratt says that market saw some changes within Auckland during the survey period.

"Mai FM went down a little bit in Auckland while Flava got an increase, so maybe they swapped a little bit of share," he says.

The Edge's cumulative audience has grown by 2900 since July's results to a total of 624,400.

Mr Wratt says The Rock went up slightly in overall share, but he expects the station to have a bigger result in the fourth 2018 radio survey - "as the weather gets hotter, we fire up our barbeques and need to hear a bit of Pearl Jam!"

MediaWorks, which owns Newshub, also says its radio streaming app Rova gained 50,000 downloads since the last survey, averaging 84,000 unique monthly users.

The full GfK Total New Zealand Commercial Radio Survey can be read on its official website.


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