He might be best known as the partner of Jacinda Ardern's partner and father of Neve, but Clarke Gayford was once a hip young TV host.
In 2003, Gayford was one of several future Kiwi celebrities employed at C4, the music channel which launched 15 years ago this month.
- Jacinda Ardern and Clarke Gayford have possums in the roof
- Gayford the 'most important' stay-at-home dad in the world
- Clarke Gayford's risqué joke about his baby's paternity
He posted a photo to Instagram showing him and his colleagues sporting bootcut jeans, spiky hair and other iconic styles of the early 2000s.
"Hoo-boy where does the time go?" he wrote, following up with the hashtag #jeancrimes.
The photo shows Gayford posing alongside Phil Bell - also known as DJ Sir-Vere, the station manager of Mai FM; Camilla Martin; TV personality Jaquie Brown; broadcaster James Coleman; TV3 voiceover artist and actress Teuila Blakely, former George FM host Nick D, and Jono Pryor, of Jono and Ben fame.
Gayford also posted a follow-up set of images of he and Brown posing with vegetables for a bizarre promo shoot.
C4 was a much-loved source of music videos and animated shows until its demise in 2014, when it was replaced with The Edge TV.