UK department store John Lewis has released a tear-jerking Christmas TV advertisement starring Sir Elton John.
Entitled 'The Boy and The Piano', the ad depicts the 'Rocket Man' hitmaker's musical career and life from humble beginnings to fame and fortune.
Beginning with Sir Elton performing his hit 'Your Song', a Grammy Hall of Fame inductee, the ad takes viewers through a flashback of his life and career.
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Key moments include his stadium tours; first travel on a private jet, recording songs, playing the piano at a local pub and performing at a school recital.
It ends with a Christmas morning scene sometime in 1950s when Sir Elton's mum presented him with a sentimental gift - his first piano.
According to the Guardian, the ad was said to cost John Lewis approx NZ$14 million, with the singer bagging a six-figure sum.
The five-time Brit Award winning musician said, "The John Lewis Christmas campaign has so many warm memories for me and my family".
"It has been a lovely opportunity for me to reflect on my life in music and the incredible journey I have been on, and how first playing my grandmother's piano marks the moments when music came into my life".
The Late Late Show host James Corden shared a clip of the ad, captioned "Holy shit. This commercial".
It's moved other viewers too, with some saying it made them cry.
The ad ends with Sir Elton sitting at the piano his mum gave him with the tag line: "Some gifts are more than just a gift".
Sir Elton is currently preparing for his final the Farewell Yellow Brick Road Tour.