Logan Paul has backtracked on plans to "go gay for just one month" after criticism from the LGBTQ community.
The popular YouTube star, no stranger to controversy, made the comments during a recent episode of his podcast Impaulsive.
Talking with co-hosts Mike Majlak and guest Kelvin Peña, Paul said after "sober vegan January" and "fatal February" - during which they'd eat steak and drink alcohol - would come "male-only March".
"We're gonna attempt to go gay for just one month."
"For one month, and then swing... and then go back," added Majlak.
The backlash was immediate, with many saying Paul had obviously learned nothing since he temporarily had his YouTube ad revenue cut off a year ago after making fun of suicide victims.
"New year, same Logan Paul," wrote fellow social media star Andrea Russett.
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GLAAD, a US group which promotes LGBTQ understanding and equality, called Paul out.
"That's not how it works, @LoganPaul," the group said on its Twitter account, catching his attention.
"Very poor choice of words," Paul wrote back. "My fault. Let's get together and talk about it on my podcast next week?"
Even that received a poor reaction, with social media users accusing him of trying to "money off of [his] poor decision".