Netflix pleads fans to avoid viral 'Bird Box challenge'

Netflix has issued a stern warning to fans about the "Bird Box challenge", which saw people completing a variety of tasks blindfolded.

Bird Box, which stars Sandra Bullock, was viewed by more than 45 million accounts in its first week, according to Netflix figures.

The movie describes a post-apocalyptic future where humanity is haunted by a monster that forces people to commit suicide if they see it. Characters in the film use blindfolds to avoid this fate.

Plenty of fans of the film have taken to using the blindfolds in the absence of any monster, emulating the actions of the characters in the film as a joke.

Images and videos posted to Twitter show plenty of innocuous versions of the joke, like putting lipstick on or combing hair.

But other videos show blindfolded people attempting to go outside for a run or sprinting into objects they can't see.

Other reports have suggested even more dangerous activities like riding a scooter or climbing an escalator while disoriented.

Netflix has broken its silence on the antics, begging its 5.51 million Twitter followers to not do anything stupid while blindfolded.

"Can't believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE," it said.

"We don't know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes."