Battle royale game Apex Legends has amassed an astonishing 25 million players in its first week of release, says its creators.
That figure comes after the first-person shooter surpassed a million unique players in eight hours and 2.5 million players in 24 hours - all with next to no publicity leading up to its release earlier this month.
For comparison, it took rival battle royale title Fortnite six weeks to rack up 20 million players after its 2017 release - and that game wasn't a surprise, as Apex Legends was.
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Vince Zampella, CEO of Apex Legends developer Respawn Entertainment, announced the 25 million player milestone with an impassioned blog post.
"We've seen the creation of an Apex Legends community that is excited, thriving, and full of great feedback and ideas," he wrote on the Electronic Arts website.
"Our goal is to build this game with you, our community, so keep giving us your feedback because we really are listening.
"The community's excitement for Apex Legends is electric, and we feel it here at the studio. We couldn't have gotten where we are without you and look forward to having you on this journey with us."
Zampella teased future content for the game, with its Season One set to launch in March.
Apex Legends is set in the same universe as the Titanfall games. It is available for free on PlayStation 4, Xbox One and PC, with the option of paid in-game purchases.