Jordyn Woods has modelled for Khloe Kardashian's clothing brand since 2016 - but those days seem to be over.
The 21-year-old is at the centre of an alleged cheating scandal involving Tristan Thompson - Khloe's boyfriend, and the father of her daughter.
Tristan was reportedly caught kissing Jordyn, who rose to fame through her close friendship with Khloe's younger sister Kylie Jenner, at a house party last weekend.
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The NBA star seemed to deny the rumour with a tweet simply reading "fake news" - but the actions of the Kardashian-Jenner clan indicate they believe it.
They have all unfollowed Jordyn on social media, and there are reports she's been sent packing from Kylie's Los Angeles mansion where she was living. Kylie also slashed the price of her Kylie Cosmetics 'Jordy' lip kit which was named after her best friend.
However a source told E! that Jordyn and Kylie are still "inseparable best friends".
"The family doesn't expect them to not be friends anymore."
Khloe posted a series of emotional quotes to her Instagram story which mentioned "betrayal" and being hurt by a friend.
Now she seems to have taken things a step further, firing Jordyn from modelling her size-inclusive clothing brand.
Khloe launched Good American in 2016, and Jordyn has been a brand ambassador ever since, with her own 'about' page on the company website.
That page has now been deleted, as have all photos featuring Jordyn.
On Thursday, she made her first public appearance since the story broke, thanking the crowd for standing with her at a launch event for her new line of false eyelashes.
"Thank you guys for coming out and supporting me through everything that's going on," video showed her saying. "It's been real."
Jordyn has been a core part of the Kardashian-Jenner clan since 2012, when she befriended Kylie. She's since appeared regularly on their reality show Keeping Up With The Kardashians.
It's not the first time Tristan's been accused of infidelity. He split from Khloe in early 2018 after it emerged that he had been caught kissing other women days before she was due to give birth.
The couple seemed to have been working on repairing their relationship over the past few months, spending Thanksgiving and a summer holiday together with daughter True.