Married At First Sight Australia groom Bronson Norrish shocked the show's experts when he dubbed wife Ines Basic a "c**t" during a commitment ceremony.
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"When we did the questionnaire thing, Ines was amazing that night, like, really amazing. I loved her to pieces that night," he began during his turn on the couch.
"Next morning, the Hulk came out. Straight back to a c**t. I'm not calling her a c**t, I'm saying she acts like a c**t."
Basic was visibly shocked, replying: "I don't think this could get any worse".
The 34-year old former male stripper appeared to snap after a week full of insults from his bride, starting the moment she saw him at the altar and asked him to remove his eyebrow piercing.
Basic also said she was getting "inbred vibes" from her new husband and called his past profession "disgusting". During their honeymoon, she screamed for Norrish to "shut the f**k up", and previously had labeled him a "dick".
Norrish was slammed by one of the show's relationship experts, Mel Schilling, who warned him: "Don't use language like that if you want any chance of a relationship with a woman".
Fellow expert John Aiken said the pair would need to attend counseling, and maintained Norrish needed to learn "respect".
"I won't drop the 'c**t' word," Norrish said later during a piece-to-camera, "if she won't call me a dick."
Reaction online to the confrontation has been mostly in defense of Norrish, with many fans claiming he was simply calling Basic out for her bad behaviour.
"I honestly can't believe the 'experts' going off at Bronson for using the word "c**t" ONCE when she's been literally abusing the shit out of him since day one," one Twitter comment read.
"Such a bloody double standard."
Married At First Sight Australia is currently airing on Sundays at 7pm and Monday -Wednesday at 7.30pm on Three. Previous episodes can be viewed online on ThreeNow.