Fans of The Handmaid's Tale are beside themselves after a new trailer teasing the third season aired during the Super Bowl.
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As The Verge points out, the 30-second-long clip mimics a political advertisement - or more specifically, former US President Ronald Reagan's 1984 election campaign.
Today, more women will go to work than ever before in our country's history," the voiceover begins.
"This year, dozens of children will be born to happy and healthy families."
"It's morning again," the narrator repeats, as the images of smiling mothers and babies fade and the trailer takes a dark turn.
"Wake up, America," Elizabeth Moss's character Offred says, over images of the Washington Monument turned into a giant cross, fiery explosions and violence.
The response on Twitter was swift and enthusiastic, with some praising the show for sending a political message in the middle of America's biggest sporting event.
"The Handmaid's Tale really just premiered a trailer for season 3 during the Super Bowl telling America to wake up... nothing but RESPECT," on fan wrote.
"That image of the Washington Monument turned into a giant cross is... terrifying."
"I just lost my shit over that Handmaid's Tale teaser," said another.
One Twitter user heralded the show, a wildly popular television adaptation of Margaret Atwood's 1985 novel, as having "won the Super Bowl."
The trailer doesn't specify exactly when the third season will be released on streaming service Hulu, simply billing it as "coming soon".