Children in a UK cinema were left "crying and confused" after two different horror movie trailers were shown ahead of a Peppa Pig movie.
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According to the BBC, the Empire Cinema in Ipswich screened previews for Ma and Brightburn, both of which feature scenes of bloody violence.
Some parents were forced to remove their kids from the theatre, where they had been eagerly anticipating the start of the Peppa Pig: Festival of Fun film.
"I tried to cover [my daughter's] eyes during the trailers and told her they were silly films for mummies and daddies, but there were lots of kids crying and she was very confused and started crying too," one mother told the BBC.
"Normally I would expect her to be singing and dancing when watching something like [Peppa Pig], but she was just really subdued.
"You go to the cinema and you expect it to be a safe family day out, you don't expect her to be exposed to anything which could do harm."
The trailer for sinister superhero flick Brightburn features a body hanging, along with a child wearing a frightening mask before attacking a woman who is bleeding from her face.
The advertisement for Ma shows dead teenagers, mutilation with knives and needles and a person being run over by a car.
A spokesperson for the cinema has since released a statement apologising for the incident.
"As soon as the staff on site were made aware of the situation, the programme was stopped and trailers were taken off-screen immediately," the statement said.
"We do sincerely apologise for this and for any distress caused and will be reviewing our internal procedures to ascertain how this came to be."