Reality TV star Kim Kardashian has announced the launch of a new perfume product on the same day that Taylor Swift has teased a major announcement.
Coincidence? Probably not.
It's being perceived as the latest round of a feud between the pair that kicked off in 2016 and has created countless headlines since.
- Kim Kardashian reignites feud with Taylor Swift with nude photo
- Taylor Swift teases potential new music with 13-day countdown
Earlier this month, Taylor launched a countdown on her social media accounts that ends on April 26 - igniting expectations that she may be set to unveil new music.
Less than a week later, Kim has posted on Instagram a saucy pic of her posing with her sister Kylie Jenner, advertising a new perfume.
"KKW Fragrance X Kylie launching April 26," the 38-year-old captioned the image.
"Three colourful bottles in nude, pink and red. These lip-shaped fragrances offer notes of red lotus blossoms, liquid amber and peony."
A writer at Cosmopolitan suggests Kim is "fully trolling" Taylor with the post, and features a screenshot of Instagram commenters labelling the move "so shady".
Earlier this year, 29-year-old Taylor dished details on her feud in an interview with Elle, labelling Kim's actions "petty bullying".