LeBron James, Glasses Malone back campaign calling for Nipsey Hussle crayon

There's growing support for crayon company Crayola to name its blue crayon after slain Los Angeles rapper Nipsey Hussle.

Hussle, real name Ermias Davidson Anshedom, died after being shot multiple times outside his Los Angeles clothing store earlier this month.

His friends, fans and other celebrities are now calling on crayon company Crayola to name one of its blue shades to be renamed after him.

The campaign was begun by fellow Los Angeles rapper Glasses Malone, who on Thursday retweeted a 2017 tweet calling for name recommendations for a new blue crayon.

"Nipsey Blue" was his suggestion, but fans have now come up with a selection, including Marathon Blue - a reference to one of Hussle's mixtapes.

Other celebrities also supported the campaign, including LeBron James.

One fan suggested that portions of the proceeds from the crayons could go to inner city programmes for children.

Hussle was celebrated after his death for his passionate advocacy and community work.

Malone's tweet has since gone viral, with over 200,000 likes. But the shade has already been named "Bluetiful".