Nipsey Hussle has been killed in a shooting outside his clothing store in Los Angeles, aged 33.
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The rapper, real name Ermias Davidson Ashedom, was shot multiple times and transported to hospital where he was pronounced dead, law enforcement sources told the LA Times.
Just hours before his death, Nipsey Hussle had tweeted: "Having strong enemies is a blessing".
Nipsey Hustle is survived by his two children and girlfriend, Lauren London, who is also the former partner of Lil Wayne.
Celebrities sharing condolences online include Lebron James, Pharrell Williams and Chance the Rapper.
Two other people were injured in the shooting, which took place outside Marathon Clothing Company in the Hyde Park neighbourhood of Los Angeles at approximately 3:20pm on Sunday (local time).
At least one suspect is said to have fled in a vehicle from the shooting, with police reportedly saying no one has been detained.
Nipsey Hussle was a nominee at this year's Grammy Awards for his debut album Victory Lap, but lost to Cardi B.