Genre-bending track 'Old Town Road' has quickly become the unlikely smash hit of the year, and now fans have been blessed with a 5 minute mini-movie to go with it.
The hip hop/country crossover song from Lil Nas X featuring Billy Ray Cyrus topped charts earlier this year after being picked up by the tastemakers of meme culture.
The tune sparked a viral challenge wherein fans recorded themselves dancing to the song, their attire magically changing to a cowboy get up as soon as the bass dropped.
That was only the beginning, however, as 'Old Town Road' became fodder for a raft of meme content.
Now, Lil Nas X has capitalised on the song's success with a Western-style music video alongside collaborator Billy Ray Cyrus, featuring cameos from Diplo and Chris Rock.
At the time of writing, the clip is the number two trending video on YouTube, having amassed over 29.5 million views over the weekend.