We are used to seeing hordes of young fans fawning over the likes of Justin Bieber or Harry Styles but in South Korea, pop music fans take things to a whole new level.
Super-fans follow their musical idols' every move, and their latest obsession includes a couple of Kiwis from the group Black Pink.
Newshub's Emma Cropper is in Seoul and met with some die-hard fans of the genre. She also explored how the city is feeding the obsession with a multi-level museum dedicated to K-Pop and its own version of the Hollywood Walk of Fame.
Watch the video above.