It's official, the film industry has crowned a new all-time most-successful movie, dethroning Avatar.
Avengers: Endgame this week became the highest-grossing film of all time at the worldwide box office, moving ahead of James Cameron's 2009 fantasy epic.
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The head of Marvel Studios announced at Comic-Con in San Diego on Saturday, that the film will surpass Avatar's $NZ4,124.8 billion record this weekend.
"A huge congratulations to the Marvel Studios and Walt Disney Studios teams, and thank you to the fans around the world who lifted Avengers: Endgame to these historic heights," Disney Studios co-chairman and chief creative officer Alan Horn said in a statement.
"Of course, even with the passage of a decade, the impact of James Cameron's Avatar remains as powerful as ever, and the astonishing achievements of both of these films are ongoing proof of the power of movies to move people and bring them together in a shared experience," Horn added.
Though the figure isn't adjusted for inflation, the milestone is still impressive and follows another massive achievement for the film that came on its release in late-April.
The Disney and Marvel Studios creation posted the biggest global opening of all time, grossing $NZ1.80 billion over its first three days of release.
Producers of the movie suspected it had a chance to top Avatar's record, and so released a version with an extra six minutes of footage to US cinemas in late-June.
It now seems the tactic has worked to perfection and history has been made.