Music industry heavy weight Hamish Pinkham, of RNV fame, has a project that aims to shake up the creative industry here in New Zealand.
He's launching The Phoenix Summit, a new forum for creativity and innovation launching in Auckland this September.
Lady Gaga's Creative Director, and John Legend's Manager are amongst the first couple of international line up of guest presenters announced.
Weekend Life Host Aziz Al-Sa'afin sat down with Pinkham to find out all about it.
Watch the video.