Taylor Swift fans are baffled after their long-awaited single 'ME!' on vinyl ended up playing music by a French crooner instead.
But was it really a mistake? Some are convinced it's actually a hint - and could mean an invite to Swift's home.
Louisiana native Kyleigh Volpi, 21, ordered the 'ME!' vinyl in early June and has been waiting for it to arrive for more than a month.
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But when she first put it on the record player, she quickly realised something wasn't quite right.
"To say I was shocked is an understatement," she told Newshub.
"I thought maybe it was an error on my part so I tried changing the speed a few times. After realising it sounded like a song in a different language, I looked up the song and realised I had been given the wrong item."
She's not the only one with a mixed-up record, with other users posting their own perplexing videos on social media.
"When I posted the video I never expected it to reach as many people as it did! I was kind of posting just because at first I found it funny," Volpi said.
"If I were the only person with the issue it's a smaller problem, but the fact that it's multiple orders makes it a bigger issue."
The song was identified online as 'Retourner là Bas' by French musician Jean-Baptiste Guégan, winner of France's Got Talent 2018.
"It was pretty frustrating that I waited over a month for something only for it to not even be the correct item," Volpi said.
However while at first glance it seems like a mistake, some eagle-eyed (and eared) fans are now convinced it was a deliberate hint from the 'Look What You Made Me Do' hitmaker.
Translated lyrics read "Go back there again / In Nashville. For the last session and bow out / To the life / In Nashville" - Swift's hometown and where she first found fame.
"What if these are SS [Secret Session] invites to Nashville?" one user on Reddit suggested.
"What if you call to complain you got faulty merch, and then Taylor Nation hits you up with a plane ticket, a hotel, and a SS?!?!?! it would also explain why they were delayed."
Secret Session refers to the 'Shake It Off' singer's previous habit of inviting fans to her various homes to listen to the album before it is released, sworn to secrecy.
'ME!' was released in the build-up to her latest album, Lover - due out in around a month.
While the rumours are enough to get most fans thrilled, Volpi is a bit more sceptical.
"While some Taylor Swift fans may think this is some sort of Easter Egg or hint about a future project, I believe it was just a mistake made with the merchandise company," she said.
"I think an apology is definitely deserved. I don't expect a refund as long as I receive my correct order, but it would be nice for the inconvenience."
UMG Music, which handles Swift's merchandise, did not respond to a request for comment from Newshub.