A UK television presenter and YouTube star has been revealed as the woman who died after being hit by a truck while riding an electric scooter on Friday (local time).
Emily Hartridge died at the scene after being hit by a truck on the Queen's Circus roundabout in Battersea, South West London. The accident occurred near Hartridge's home.
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The 35-year-old personal trainer was known for creating lifestyle, fitness and travel videos for her popular YouTube platform, which amassed close to 350,000 subscribers, as well as hosting the Channel 4 series Oh Sh*t, I'm 30.
"The main purpose of my channel is to make you laugh and also throw in a bit of honesty because let's be honest (pun intended), life is JUST too short," she wrote on her YouTube bio.
A person close to Hartridge took to the TV presenter's Instagram to make the announcement to her almost 60,000 followers.
"This is a horrible thing to say over Instagram but we know many of you were expecting to see Emily today," the Instagram post read.
"Emily was involved in an accident yesterday and passed away. We all loved her to bits and she will never be forgotten... it's hard to imagine things without her. She was a very special person."
Thousands of fans have taken to social media to pay their tributes.
"Shocked to hear Emily Hartridge passed away: passionate, shining, funny, inspiring, brave, sexy, moving, energetic, ironic, beautiful, iconic... I was addicted to her 10 Reasons Why [YouTube series]," one person tweeted.
"I watched you go through wanting a boyfriend, depression, anxiety and hoping to have kids someday. We are so close in age. I don't watch many YouTubers and I just found your strength so motivating. Love you girl," wrote another.
The incident is thought to be the first of its kind in the UK, according to The Telegraph. No arrests have been made so far in connection with her death.