A remake of hit 2003 film How To Lose a Guy in 10 Days is on the way, with the cult classic to be given a "modern take".
The new project has been announced by short-form streaming platform Quibi and will be written by Guy Branum (The Mindy Project).
Quibi's How to Lose a Guy in 10 Days will follow a glib young online columnist and an oversexed advertising executive who both need to prove, once and for all, that they're capable of being monogamous.
Hilarity, quotable lines and a love fern will ensue.
"We were all certain you could not make a good romantic comedy anymore because print media is dead and RomCom ladies have to work at magazines, but against the tides of history, Quibi... have agreed to let me re-write How To Lose A Guy In 10 Days," says Branum.
"I will be observing and consulting numerous photos of shirtless Matthew McConaughey to properly research this task."
All further details about the remake are yet to be announced.