Taylor Swift has spoken of the pain she endured after being "cancelled" by Kim Kardashian and Kanye West during their infamous feud.
The 'Shake It Off' hitmaker has a long history of being ridiculed and attacked by the celebrity power couple, starting with the rapper disrupting her winning a MTV VMA honour in 2009.
In 2016, Kim publicly labelled Taylor a "snake", which launched countless of the reality TV star's fans to join in and also attack the singer online.
"A mass public shaming, with millions of people saying you are quote-unquote cancelled, is a very isolating experience," Taylor says in an interview with Vogue.
"I don't think there are that many people who can actually understand what it's like to have millions of people hate you very loudly.
"When you say someone is canceled, it's not a TV show. It's a human being. You're sending mass amounts of messaging to this person to either shut up, disappear, or it could also be perceived as, 'kill yourself'."
Taylor's feud with Kim and her associates led to some very vulgar behaviour.
At one stage, Khloe Kardashian published an uncensored photo of a teen girl's buttocks being spread apart, claiming it was Chloe Moretz.
That attack was made after the Kick-Ass star had asked people in the entertainment industry to "look around" at the "real world" and "stop wasting your voice on something so petulant and unimportant".
Taylor says the attacks had a negative effect on her mental health and music was her key to survival.
"I realised I needed to restructure my life because it felt completely out of control," she says.
"I knew immediately I needed to make music about it because I knew it was the only way I could survive it. It was the only way I could preserve my mental health and also tell the story of what it's like to go through something so humiliating."
Part of that humiliation came when Kanye made a mannequin depicting Taylor, completely nude, so he could lie beside her and pretend they were a naked couple in his 'Famous' video.
That happened in the lead-up to Donald Trump winning the US presidential election.
"Unfortunately, in the 2016 election, you had a political opponent who was weaponising the idea of the celebrity endorsement," Taylor tells Vogue.
"All people were saying was 'she's calculated, she's manipulative, she's not what she seems, she's a snake, she's a liar'.
"These are the same exact insults people were hurling at Hillary. Would I be an endorsement, or would I be a liability? 'Look, snakes of a feather flock together. Look, the two lying women. The two nasty women.' Literally, millions of people were telling me to disappear. So I disappeared. In many senses."
Taylor is promoting her next album, Lover, which is set to release later this month.